UK tourism industry in peril as overseas visitors stay away
Sobering food for thought here….
Last year’s boom in British summer holidays was not enough to save thousands of tourism businesses, despite increased domestic bookings to popular places such as Cornwall and the Yorkshire Dales.
A survey by the Tourism Alliance of 1,927 tour operators, hotels, attractions, language schools and other travel and hospitality businesses serving foreign tourists found that 11% believe they are “very likely to fail” in 2022, and a total of 41% think they are “quite likely to fail”.
The first three months of 2022 are looking bleak, with cancellations soaring in the wake of the Omicron variant. Almost a third of businesses surveyed have lost at least half of bookings made for domestic holidays between January and March this year.