TripAdvisor founder defends company after ASA ruling
I’m sure some Hinterland readers have visited the TripAdvisor website to check reviews on accommodation before they booked it. Yet this piece explains a ruling by the Advertising Standards Authority (ASA) which has banned the travel website from claiming that all of its hotel and restaurant reviews on its UK are real. This article opens up a broader debate about the integrity of user created content. The ruling comes on the same day that a new Gov.uk website brings together government services under a single web address with the public invited to test the site and report any problems.
I am deligthed to reveal we have just been appointed as part of a consortium to help RCPU develop their new rural proofing materials. Please let me have any thoughts on good practice in terms of the design and delivery of rural services. I mention this in relation to this article as a reflection of the fact that the whole issue of social media in relation to the delivery of services in rural areas is an important and increasingly wide spread element of the rural proofing discussion. Your views would be most welcome!