Charitable giving: BT launches website where 100% of donations go to charity
This article profiles a new approach to charitable giving which has been developed through a website by BT – it explains how: “BT said it has worked with a number of charities to develop the new website MyDonate – including Cancer Research UK and the NSPCC – to ensure it is a service that the sector wants.
“The service has been designed to be inclusive to all UK registered charities and increase the online donation market. Last year the total amount donated to charity by adults in the UK was estimated to be £10.6bn, with only 7% of givers donating online. By contrast, 58% of adults regularly shop online.”
The difference indicated here between the number of people who shop on line and give to charity on line makes me think about the difference between the number of people who volunteer (formally and informally) in their communities and the number of people who so far seem interested in signing up for a more engaged approach to the Big Society and service delivery.
It seems to me that if we are to get some wheels under the devolution of services to communities we might want to think a bit harder about the role ICT can play in supporting that process.