Supermarket sales growth at 10-year low
This article reminds me of ‘supermarket wars’ and the race to the bottom. According to research firm Kantar Worldpanel, supermarket sales have hit a 10-year low. “Competitive pricing among the big grocers and deflation in the price of staple items such as vegetables, milk and bread has driven inflation down yet again,” said Kantar Worldpanel director Edward Garner. While the “big four” supermarkets – Tesco, Asda, Sainsbury’s, and Morrisons – still dominate the UK supermarket landscape, holding almost three quarters of the market between them – the discounters and high-end supermarkets such as Waitrose have steadily eaten into their market share. On a more positive note, do we think more people may be buying local?