Mr Kipling will still sell ‘exceedingly good cakes’ after bosses save famous catchphrase from axe during brand revamp
Jessica chose this story – I wonder why? It tells us: Premier Foods, which owns Mr Kipling, has just launched new ‘Life is Better With Cake’ advertising campaign – but the company were accused of going against the Kipling ethos by dropped the ‘exceedingly good cakes’ strap line that has been in existence since 1967. Following a public backlash Premier Foods has decided to keep the much loved motto – great news for the bestselling cake brand in Britain.