Supermarket

A great story of agile and practical thinking which makes me so pleased that we have more than a “big four” when it comes to supermarkets. This article tells us:

Budget supermarket Lidl is selling 5kg boxes of damaged fruit and vegetables for £1.50 at selected stores.

Part of an ongoing trial called “Too Good to Waste”, the boxes will be available for a limited time across 122 stores, with anything unsold being donated to charity.

Each one will contain a selection of imperfect or slightly damaged fruit and veg, packed by Lidl staff.

And, while customers cannot choose what items are inside, the supermarket says it will ensure the produce is “perfectly good to eat”.

“We know from our data that fresh produce is one of the biggest contributors to food waste in stores, so we’re excited by the difference our initiative will make,” Lidl’s chief executive Christan Hartnagel said.

“Not only will it help customers consider items that they might have previously dismissed, it will also provide an opportunity for them to make further savings.”

The move comes following a pledge by Lidl that it will cut food waste per store by 25 per cent by 2020.