Zynga unleashes new social network, partner programme and Farmville 2

Never let it be said that rual and farming issues are boring or just for oldies! Notwithstanding the fact that the average UK farmer is rapidly approaching retirement the whole idea of running a farm is big “game” business in the virtual world of computer simulation. This is all revealed in the following extract from an article I largelly don’t understand except to note that a game called Farmville is hugely popular and is a key element of the recently announced forward planning of game company Zynga. Read on and be bemused!!!!

“A couple of follow-up titles were also revealed, suggesting that Zynga is not adverse to the concept of extending franchises beyond updates and add-ons. Zynga Elite Slots is a new version of its slot machine simulator, featuring enhanced social and multiplayer features, allowing friends to complete on the variously themed machines each other, sharing the virtual earnings.

More significant though, was a brief teaser for Farmville 2, which appears to offer a more advanced farming mechanic, with deeper crafting and animal rearing elements.

Jam-packed with announcements and well attended by upper level Zynga managers, the Unleashed event was clearly a public relations offensive designed to reverse the recent plunge in share value, and the apparent levelling out of its Facebook game business.”