fashion

Another IT blow to the heart of the little High Street – still Vital Settle (google it) is part of the potential antedote. This article tells us:

Ever fancied the coat on the person next to you, or those shoes you were swooning over last week? If you’ve ever tried writing a description of it into Google, you’ll know that’s a fast track to despair.

It’s handy, then, that there’s a new app attempting to bridge the gap between what you can see and what you can buy, with model of the moment Cara Delevingne supposedly a fan already.

Available free on iPhone, the Asap54 app combines visual recognition technology with a social community and a team of personal stylists. The app already has a waiting list and plans to limit the number of new accounts for the first few weeks; exclusivity is a sure-fire way to grab the attention of the fashion crowd.

“The idea was born out of my frustration when searching to buy products online,” explains Asap54 founder, Daniela Cecilio, previously of online fashion marketplace Farfetch. “I’m a very visual person and find it hard to describe what I see in words, so Googling emotions was a terrible exercise. I thought there has to be an easier and quicker way.”