BBC Radio 2’s Jeremy Vine wades into Bromyard backwards D row
We have hundreds of small towns across England, by my count almost 40 in Lincolnshire alone. I would be really interested apart from the “Elephant test” ie if its got flappy ears and a trunk its probably an elephant! How you would define a rural town? This article reflects a specific campaign, of which I have personal experience, to keep such often overlooked places on the agenda and I like the back to front “D”!
BBC Radio 2 host Jeremy Vine has waded into the row over a Herefordshire town’s rebranding, suggesting the town could remove its vowels to take it into the 21st century.
The lunchtime host was joined by architect Bob Ghosh and local resident Chris Barltrop to discuss the controversial Bromyard rebranding project, which includes a backwards ‘D’ on national radio.
There has been widespread local criticism online after the rebranding, part of a £90,000 project aimed at sprucing the town up and enticing tourists was made public.
Host Jeremy Vine said there has been a big move in music to remove vowels from names, and suggested that perhaps the town could remove its vowels to bring it into line with the 21st century.
The group behind the designs say the response to the project, which also includes signage and bringing life to historic town alleyways and the bypass subway with artwork, has been ‘overwhelmingly positive’.
K4 Architects said they had been encouraged by the response to the public exhibition held at the Conquest Theatre in Tenbury Road, followed by another four days at its town centre office.
Designs will be finalised in due course.