Brassica campaign wins share of £23m EU funds
This is a great good news story however compared to the £30+bn guaranteed to other farming activities over the next 6 years it demonstrates how hard the horticulture sector has to work to get some share of the EU funds allocated to this sector. The story tells us:
A UK campaign to promote brassica crops and the benefits of eating greens has been boosted by the award of substantial EU funds.
The Brassica Growers Association (BGA) has successfully secured its share of £23m of European funding to promote its Love Your Greens campaign.
It is one of 20 programmes granted the exclusive funding, which will be used to continue running the successful Love Your Greens campaign – the consumer-facing educational campaign promoting brassica crops.
The BGA is the only UK organisation to receive a share of the funding pot, which aims to promote agricultural products in the EU and third-world countries.
The announcement follows on from the BGA securing Horticulture Development Company funding last year to support the three-year programme targeting parents and children.
This story also has interesting resonances in terms of partnering between local authorities in terms of health and well-being and key food growing groups. We in local government need to understand the dynamics and opportunities linked to commercial land activities better.