New travel website offers carbon labelling for UK breaks
I think this is a very innovative new approach in a densely crowded field, which had led me to think there wasn’t scope for anything new in the visitor world. Well done!
A new website aims to help climate conscious travellers make more-informed holiday choices by calculating the carbon costs of British breaks and even day trips in response to the increase in domestic tourism during the pandemic.
Natural Britain, which launched in July, wants to become the go-to website for ethically-run travel in the UK, and claims to be the first company in the country to offer carbon labelling – a calculation of the carbon dioxide emitted – for every part of the trip.
Natural Britain hopes to appeal to the growing number of outdoor enthusiasts, many of whom have taken on new challenges or found a fresh appreciation for nature in 2020. Itineraries include a cycle tour of the Cotswolds, sky-running in Snowdonia and sea-kayaking in Scotland, and activity sessions and accommodation can also be booked separately. It hopes to feature 35 experiences by the end of the year, increasing to about 100 in 2021.