UK cinemas see wet weather boom
This article which tells us:
“Indoor attractions are benefiting from the rain. The BFI’s IMAX cinema, where people usually book in advance, has noticed a huge jump in passing trade. Odeon, which sells one in three of the UK’s cinema tickets, says cinemas have been busier overall, and the opening weekend of Ice Age 4 smashed through expectations.
Advance bookings are also strong and the The Dark Knight Rises has taken more than £1m before opening, though whether that is down to in-your-face marketing or the expectation of more rain is hard to say.
Festivals, meanwhile, have been blighted by the weather, with the Isle of Wight the most high-profile washout. On a smaller scale, Wayne and Gerardine Hemingway have merged their Vintage Festival with the Wilderness Festival in Oxfordshire, blaming poor ticket sales and the weather.”
The article got me thinking about the importance of rural cinema and a number of examples of brilliant innovation in that context. I can supply more information if you ask along with information about a September based conference in Cambridge on the challenges and opportunities of rural cinema.